Anup Singh leads MSC’s regional office in Anglophone Africa and heads the Helix Institute of Digital Finance based in Nairobi, Kenya.
He is a customer-centricity and user-centered design evangelist. He contributed significantly to the development of the Market Insights for Innovation and Design (MI4ID) approach for MSC (MicroSave Consulting). MI4ID approach marries the traditional approaches of qualitative market research with design thinking, behavioral analysis, and innovations.
With experience in the banking and financial services sector, he has perfected the art and science of customer-centricity developing strategy, products, processes, systems, and solutions for low- and middle-income populations. He has worked in over 25 countries in Africa and Asia and has provided advisory support to catalyze over 100 financial institutions to adopt user-centered design and innovations. His expertise includes digital transformation of financial institutions; fintech mapping, scoping, and policy design; digital readiness assessment; digital credit scoping, design and policy; and training programs. He has also trained at the Boulder Institute of Microfinance in 2017, 2018, and 2019.
He holds a Post Graduate Diploma in Forest Management, Indian Institute of Forest Management, Bhopal, India. He is fluent in English and Hindi.